FIFA 2010 – MTN Sponsorship Announcement | idea lab events

FIFA 2010 – MTN Sponsorship Announcement


Idea Lab was part of the winning team that produced and managed the official launch
announcement of MTN’s 2010 FIFA World Cup Sponsorship, televised live on DSTV
across the continent. Due to stringent embargo, the entire project was conceptualised and
executed in only four days, with the crew working through most of the night before the
event to make it happen. This project was truly a testament of our ability to quickly and
effectively bring together a wide range of competencies, including design,
videography,choreography as well as technical infrastructure and logistics to deliver a
world class production.