MTN Power Breakfast 2013 | idea lab events

MTN Power Breakfast 2013


The 2013 series of Power Breakfasts kicked off with a retro bang as the Idea Lab Events team hit the streets of all major cities in South Africa with the next installment of this innovative training concept, which was designed to pump up performance and super-charge energy levels.

Produced in partnership with the MTN Learning and Performance Team, Gavin Sharples Direct and the Disney Institute, this production took service training and motivation to the next level with a nostalgic 50’s Diner and Service Station as the setting, a troupe of Pump Boy and Dinette singers and dancers, belting out bespoke lyrics written by Garth Barnes from CrashCarBurn and the inimitable Frank Opperman as the service antihero this edition of Power Breakfast was the performance boost that really got MTN engines racing with staff leaving the event finely tuned and fit for service.