MTN Go Launch | idea lab events

MTN Go Launch


Idea Lab Events was tasked with launching MTN’s GO Brand Campaign to 3 500 MTN Staff to ensure passionate buy-in and strong emotional connection to the brand message whilst encouraging powerful interpersonal interactions.

The launch events, hosted simultaneously at MTN Offices across the country and broadcast live, featured a preview of a series of Brand Adverts commissioned for the campaign. Pre-event Teasers included giant campaign messaging cubes in office foyers with mime artists inspired by characters from the television commercials.

The event was a phenomenal success with client and staff commenting as follows:

“…Also some bouquets to our project partners – if anyone needs an excellent event company as partner on any client project – Idea Lab are the ones!”

“I have to tell you that I have never felt prouder, than I did today, at the GO launch!”