Samsung Galaxy TAB Launch CT | idea lab events

Samsung Galaxy TAB Launch CT


Inspired by the distinctive lifestyle benefits and unique selling propositions of the two devices being launched, Idea Lab created a two-city launch experience designed to maximize product engagement, trial and ultimately create talk-ability. Set in contemporary industrial urban warehouses the devices were the heroes, displayed on bespoke interactive product stations with vibrant graphic and associated lifestyle designs. Working with the concept driver of “Vivid” – the luxurious cocktail event included brightly coloured elixirs, extraordinary Lighting and Laser Effects and colour themed Canapé Service with performances by Electro Muse, LaserX and DJ Euphonik. As headline sponsors Samsung was also fortunate to have the Top 10 Idols finalists at the event to add a touch of extra sparkle.