Samsung Notebook Launch | idea lab events

Samsung Notebook Launch


True Mobility had just arrived with the launch of the Samsung Series 9 Notebook, and over 500 VIP Guests, Dealer Principles and Retailers were invited to discover the professional power of these portable masterpieces at a Cocktail Event hosted at Rand Airport.

A choreographed Opening Sequence, featuring the multi-media arrival of an actual Lear Jet, coupled with resonant African Drumming, Parkour Artists and Aerial Acts, was designed to illustrate the art of movement and mobility.

Guests were treated to hospitality offerings that were themed around clever Airport analogies – Chicken or Beef anyone? – And celebrated the arrival of this flagship range to the sounds of Roger Goode and Euphonik in the company of a bevy of attentive hostesses.