Samsung NX30 Media Launch – Discover life’s hidden moments | idea lab events

Samsung NX30 Media Launch – Discover life’s hidden moments


The inner city of Johannesburg became our playground as Idea Lab Events took 60 key industry influencers, media and bloggers on a whirlwind tour to discover life’s hidden moments with the Samsung NX30 Camera.

Designed to ensure practical engagement and experimentation on the actual camera – the excursion explored the wonders of the City of Gold from the comfort of an open-topped Red City Bus with stops at Mary Fitzgerald Square to view a specifically commissioned NX30 Graffiti Wall with unexpected and enthralling ambush performances by a group of Parkour artists and a surprise JMPD high-speed private escort through the bustling city streets to the unforgettable view on top of the Carlton Centre, all culminating in a veritable visual and culinary cocktail feast at the exclusive rooftop venue – Elevate – complete with Molecular Bar Service and a fully kitted Photographic Studio that enabled guests to experiment with all the exceptional features of this revolutionary device.

“You know, functions are a dime a dozen, but yesterday’s Samsung NX30 launch stands out. Well done to you and your team. It was an event where we could actually test the camera (and lenses) and see what it can do – in a number of circumstances. This was much appreciated from my side. It must have been a lot of hard word, well done for pulling it off” – Mike Joubert TechSmart