LA & Vegas Sales Incentive Announcements | idea lab events

LA & Vegas Sales Incentive Announcements


Live the Life in LA & Vegas! – Samsung Mobile offered their top MTN Dealer Principles the ultimate sales incentive. Idea Lab was responsible for all creative direction and experiential activations, from the campaign launch to the winners announcement. The campaign kicked off with a lavish cocktail party at the magnificent Corner House in downtown Johannesburg, where participants were given a taste of the incredible luxury that lay ahead in a city that never sleeps.

This event was supported by electronic teasers, personalised luxury gifts and leader board updates designed to reflect the premium rewards at stake. The winner announcement on the 4th of July, was positioned as a ‘Night at the Playboy Mansion’ held at Le Chatelat in Sandhurst. Featuring seductive playboys and girls, our very own Hugh Hefner, a five-course themed banquette and a custom-built casino, the evening truly saluted the very finest that life has to offer.