Samsung Galaxy Wave Launch | idea lab events

Samsung Galaxy Wave Launch


Inspired by the power and enigmatic spirit of the ocean and the inherent strength of a wave, Samsung Mobile South Africa hosted a multi-sensory launch experience that pushed the experiential envelope in terms of design, detail and interactive platform engagement.

The 3-city launch experience was set in a gigantic inflatable dome structure, which was used for the very first time in South Africa. The space glowed with ambient aquatic lighting and abstract interpretations of this underwater world.

Guests enjoyed a stimulating evening, engulfed in a sensory explosion to showcase product benefit and unique selling propositions and a celebration of the device launch on interactive touch surfaces, themed cocktail bars and gaming simulators.