Samsung NX30 Media Launch – Discover life’s hidden moments

The inner city of Johannesburg became our playground as Idea Lab Events took 60 key industry influencers, media and bloggers on a whirlwind tour...

The Art of Winning Design – WesBank Car of the Year 2014

“While the masters of old will always inspire, Designers may be the true intellectuals of the future”

WesBank Gala Dinner

The bygone glamour of the Great Gatsby inspired a Gala Year End event for WesBank in 2013

Altech Autopage Cellular Year-End – Luxury & Reward

Ultimate VIP reward and luxurious spoiling awaited Altech Autopage Cellular staff...

WesBank Management Conference

The charming grace and natural beauty of Kloofzight Lodge was the setting for this annual conference

Johannesburg International Motor Show 2013

Idea Lab Events for WesBank took JIMS by storm from the 16th to the 27th of October 2013

Kurt Wenner Street Art Activation – Imagination, Creativity & Innovation

To celebrate and commemorate 175 years of help, First National Bank commissioned Idea Lab Events and Kurt Wenner...

MTN Power Breakfast Series 2013

The final 2 installments of the hugely successful Power Breakfast National Road Show Series for 2013

Hillbrow Unplugged

Changing the heart of the city “… discard them and their value will never be known – Improve them and ...

Executive Gala Dinner

Yesterday has passed, tomorrow we can plan but we only have now to live and delight in the senses – ...

delight in the senses…

Yesterday has passed, tomorrow we can plan but we only have now to live and delight in the senses – ...

MTN Power Breakfast 2013

The 2013 series of Power Breakfasts kicked off with a retro bang as the Idea Lab Events team hit the ...

Fantasia Feast

Loosely inspired by the magical tale of love – a Midsummer Night’s Dream – our evening of Spring mystery and ...

Imagination…

…is the true magic carpet. ~ Norman Vincent Peale

FNB Live Event

On 17 January 2013, Idea Lab Events for client FNB and Metropolitan Republic, was privileged to be the live event ...

Harvest Festival

This was a heartfelt salute to the arrival of Summer at the close of the MTN Branded Channel Conference, a ...

Charlie and the Chocolate Factory

Using the mysterious magic of the World of Wonka simply as our starting point and a guide theme for the ...

Samsung Vodacom Conference Gala Dinner

Samsung Mobile South Africa partnered with Vodacom to host a Gala Awards Evening at the 2012 Business Services Sales Conference, ...

FNB Executive Dinner

Guests were invited to indulge in an eco inspired culinary feast...

MTN Game Show Finals

Idea Lab Events produced the spectacular MTN IQ Game Show Finals, the glittering culmination of Regional and National preliminary rounds ...

Samsung Galaxy Note Launch

Conceptualised as a series of cameos that reflected the artistic expression and creative freedom of the new Samsung Galaxy Note ...

MTN Cool Jazz

Idea Lab designed and produced a sophisticated evening of culinary delight and soulful Cool Jazz for this MTN Business Year-End ...

A chief event of life…

… is the day in which we have encountered a mind that startled us. ~ Ralph Waldo Emerson

Samsung Connect

Tasked by the Samsung Electronics Executive to consider and create a staff conference forum targeted at all Samsung South Africa ...

Samsung Galaxy Wave Launch

Inspired by the power and enigmatic spirit of the ocean and the inherent strength of a wave, Samsung Mobile South ...

MTN Ayoba! Brand Launch

Idea Lab conceptualised, produced and managed the MTN South Africa Launch of the Ayoba Summer campaign to the media, key ...

Altech Autopage Year-End 2010

The end of the year 2010 and the Altech Autopage Staff were set to celebrate Summer with a year-end under ...

FIFA 2010 – MTN Sponsorship Announcement

Idea Lab was part of the winning team that produced and managed the official launch announcement of MTN’s 2010 FIFA ...

All art is autobiographical

…the pearl is the oyster’s autobiography. ~ Federico Fellini

Team MTN Qhubeka Gala Dinner

To mark the momentous announcement that MTN would set up sponsorship enabling the very first wholely African Cycling Team to ...

Samsung Notebook Launch

True Mobility had just arrived with the launch of the Samsung Series 9 Notebook, and over 500 VIP Guests, Dealer ...

Amazement…

… awaits us at every corner. ~ James Broughton

MTN Go Launch

Idea Lab Events was tasked with launching MTN’s GO Brand Campaign to 3 500 MTN Staff to ensure passionate buy-in ...

LA & Vegas Sales Incentive Announcements

Live the Life in LA & Vegas! – Samsung Mobile offered their top MTN Dealer Principles the ultimate sales incentive. ...

Samsung Galaxy Tab Launch JHB

Inspired by the distinctive lifestyle benefits and unique selling propositions of the two devices being launched, Idea Lab created a ...

MTN Business Stakeholder Gala Dinner

Inspired by the hugely successful reality show Strictly Come Dancing and harnessing raw Latin American energy, Idea Lab delighted 350 ...

Altech Autopage Year-End 2011 Jukebox Jol

Featuring the talents of Dantanio, Winnie Khumalo, Garth Taylor, Samantha Peo, DJ Jazzy D and hosted by the comic genius ...

Samsung Galaxy TAB Launch CT

Inspired by the distinctive lifestyle benefits and unique selling propositions of the two devices being launched, Idea Lab created a ...

MTN Foundation Gala Dinner

Commissioned by the MTN SA Foundation to conceptualise and produce a multi-sensory gala dinner experience aimed at sharing key strategic ...

Samsung Mobile TAO Opening

The Samsung sponsored opening of one of Johannesburg’s most stylish and technologically advanced venues – TAO Bedfordview – was the ...